@habitatforhumanity
Explore Home & Garden CreatorsTogether, let's #OpentheDoor to a world where everyone has a safe, affordable place to call home.
Followers
171K
Following
966
Total Posts
Engagement Rate
0.16%
Avg Likes
275
Avg Comments
Habitat for Humanity is a verified Home & DIY brand. The account has built 171K followers on Instagram. To date Habitat for Humanity has posted 2,262 times, currently around 4 posts a week. Typical posts draw 275 likes and 5 comments, putting engagement at 0.16%.
Counting 171K followers and 2,262 posts, Habitatforhumanity sits in the InstME index as a Home & DIY account.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Habitatforhumanity posts a 0.16% engagement rate that is in the bottom quarter (median: 0.63%).
Followers weigh in with a comment about every 56 likes, a healthy amount of conversation.
Recent posting activity averages about 4 posts per week.
With 171K followers but only 966 accounts followed back, Habitatforhumanity shows the ratio of a well-established account.
Estimated sponsored-post value
$600–$1,100
Based on 171K followers and a 0.16% engagement rate, a single sponsored post by Habitatforhumanity is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Habitatforhumanity | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.63% |
| Average likes | 275 | 1,415 |
| Average comments | 5 | 30 |
| Posts per week | 4.17 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Habitat for Humanity is a verified home & diy brand on Instagram, with 171K followers.
Habitat for Humanity posts on Instagram as @habitatforhumanity.
Habitat for Humanity has 170,980 followers on Instagram (171K) as of Jul 15, 2026.
Habitat for Humanity's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Habitat for Humanity average 275 likes and 5 comments.
Habitat for Humanity posts about 4 times per week on average.
Habitat for Humanity is registered as a business account on Instagram and is verified.
Habitat for Humanity is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,262 posts.
2,262
5
Posts / Week
4.17
Growth Score
3.2 / 100
Follower Ratio
177.0×
481.6K
Engagement
0%
Yes. Habitat for Humanity carries the blue verified badge on Instagram.
A sponsored post from Habitat for Humanity is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
