Contributing restaurant critic @ The New York Times! I also run @thelotimes, a food media newsletter (previously: @eater_ny + bloomberg).
Outreach This Creator For FreeRyan Sutton is a Food brand based in United States, with 12.9K followers on Instagram. The account has published 1,628 posts, currently less than one post a week. Typical posts draw 207 likes and 10 comments, putting engagement at 1.69%.
Thebaddeal's Instagram presence spans 1,628 posts and 12.9K followers, profiling it as a Food account.
Thebaddeal has an engagement rate of 1.69%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The audience comments once per 20 likes on average, a healthy amount of conversation.
Over recent weeks, Thebaddeal has published less than one post per week.
Estimated sponsored-post value
$76–$140
Based on 12.9K followers and a 1.69% engagement rate, a single sponsored post by Thebaddeal is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Thebaddeal | Cohort median |
|---|---|---|
| Engagement rate | 1.69% | 0.75% |
| Average likes | 207 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 0.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebaddeal | Cohort median |
|---|---|---|
| Engagement rate | 1.69% | 0.68% |
| Average likes | 207 | 140 |
| Average comments | 10 | 8 |
| Posts per week | 0.1 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Ryan Sutton is a food brand based in United States on Instagram, with 12.9K followers.
Ryan Sutton posts on Instagram as @thebaddeal.
Ryan Sutton has 12,897 followers on Instagram (12.9K) as of Jul 11, 2026.
Ryan Sutton's engagement rate is 1.69%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Ryan Sutton average 207 likes and 10 comments.
Ryan Sutton posts less than once a week on average.
Ryan Sutton is registered as a business account on Instagram.
Ryan Sutton is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,628 posts.
Ryan Sutton's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
10
Engagement
10.57%
A sponsored post from Ryan Sutton is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
