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Outreach This Creator For FreeFollowers
26.5K
Following
10
Total Posts
Engagement Rate
47.41%
Avg Likes
12,447
Avg Comments
On Instagram, The Backyard is a Podcast brand with an audience of 26.5K. The Backyard has shared 358 posts to date, currently less than one post a week. Engagement runs at 47.41%, or about 12,447 likes and 100 comments per post.
Thebackyard shows up in the InstME index as a Podcast account, 26.5K followers, 358 posts.
A typical post by Thebackyard collects about 12,447 likes and 100 comments, roughly one interaction for every 2 followers.
Followers leave about one comment for every 125 likes, an audience that mostly engages through likes.
Video posts pull 563.2K views on average, roughly 21.3× Thebackyard's follower base, evidence of reach beyond its own audience.
Thebackyard currently publishes less than one post per week.
Thebackyard follows only 10 accounts while being followed by 26.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$370–$690
Based on 26.5K followers and a 47.41% engagement rate, a single sponsored post by Thebackyard is worth an estimated $370–$690. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Podcast
| Metric | Thebackyard | Cohort median |
|---|---|---|
| Engagement rate | 47.41% | 1.45% |
| Average likes | 12,447 | 339 |
| Average comments | 100 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Backyard is a podcast brand on Instagram, with 26.5K followers.
The Backyard posts on Instagram as @thebackyard.
The Backyard has 26,464 followers on Instagram (26.5K) as of Jul 16, 2026.
The Backyard's engagement rate is 47.41%, calculated from average likes and comments per post relative to followers.
Posts by The Backyard average 12,447 likes and 100 comments.
The Backyard posts less than once a week on average.
The Backyard is registered as a business account on Instagram.
The Backyard is categorized as a podcast account in the InstME index, based on the profile's bio and Instagram category across 358 posts.
A sponsored post from The Backyard is estimated at $370 to $690. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
358
100
Avg Views
563,208
Posts / Week
0.1
Growth Score
100 / 100
560.8K
Engagement
4.38%
