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The August Project runs a Business brand account based in United States with 1.2K followers on Instagram. The August Project has shared 174 posts to date, currently less than one post a week. Posts average 18 likes and 16 comments, an engagement rate of 2.88%.
Theaugustprjct has built an audience of 1.2K followers on Instagram over 174 posts as a Business account.
Among 5,774 Business accounts with 1K–10K followers in the InstME index, Theaugustprjct's 2.88% engagement rate comes in below the median of 4.58%.
Lately Theaugustprjct has been publishing less than one post per week.
Audience-quality analysis puts Theaugustprjct at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$12–$22
Based on 1.2K followers and a 2.88% engagement rate, a single sponsored post by Theaugustprjct is worth an estimated $12–$22. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theaugustprjct | Cohort median |
|---|---|---|
| Engagement rate | 2.88% | 4.58% |
| Average likes | 18 | 120 |
| Average comments | 16 | 13 |
| Posts per week | 0.17 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theaugustprjct | Cohort median |
|---|---|---|
| Engagement rate | 2.88% | 2.28% |
| Average likes | 18 | 74 |
| Average comments | 16 | 8 |
| Posts per week | 0.17 | 0.33 |
Median values from 768 Business accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
The August Project is a business brand based in United States on Instagram, with 1.2K followers.
The August Project posts on Instagram as @theaugustprjct.
The August Project has 1,166 followers on Instagram (1.2K) as of Aug 27, 2026.
The August Project's engagement rate is 2.88%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by The August Project average 18 likes and 16 comments.
The August Project posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The August Project's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The August Project is registered as a business account on Instagram.
Total Posts
174
Avg Comments
16
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.94%
The August Project is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 174 posts.
The August Project's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The August Project is estimated at $12 to $22. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
