Journey of a hungry mind. Award winning Japanese restaurant, elevated izakaya & cocktail bar. (Currently in summer recess. Reopens on 1 October.)
Outreach This Creator For FreeFollowers
12.2K
Following
121
Total Posts
Engagement Rate
0.31%
Avg Likes
36
Avg Comments
The Aubrey is a Food brand based in Hong Kong, with 12.2K followers on Instagram. Content spans food and tech. The account has published 749 posts, currently around 2 posts a week. Posts average 36 likes and 1 comments, an engagement rate of 0.31%.
Tracked in the InstME index, Theaubreyhk is a Food account with 12.2K followers and a back catalogue of 749 posts.
Theaubreyhk records a 0.31% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Over recent weeks, Theaubreyhk has published about 2 posts per week.
InstME's audience-quality checks score Theaubreyhk at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Theaubreyhk keeps its following list short (121) relative to 12.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$43–$79
Based on 12.2K followers and a 0.31% engagement rate, a single sponsored post by Theaubreyhk is worth an estimated $43–$79. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theaubreyhk | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.75% |
| Average likes | 36 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 2.4 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theaubreyhk | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.96% |
| Average likes | 36 | 275 |
| Average comments | 1 | 6 |
| Posts per week | 2.4 | 0.76 |
Median values from 119 accounts in Hong Kong with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The Aubrey is a food brand based in Hong Kong on Instagram, with 12.2K followers.
The Aubrey posts on Instagram as @theaubreyhk.
The Aubrey has 12,225 followers on Instagram (12.2K) as of Jul 14, 2026.
The Aubrey's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Aubrey average 36 likes and 1 comments.
The Aubrey posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of The Aubrey's followers are low-quality or inactive, giving an audience-quality score of 82/100.
The Aubrey is registered as a business account on Instagram.
The Aubrey is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 749 posts.
749
1
Posts / Week
2.4
Growth Score
6.2 / 100
ER Rank
24th
More women than men · mostly 25–44
Typical for Food creators in Hong Kong, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.4%
The Aubrey's profile places the account in Hong Kong. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Aubrey is estimated at $43 to $79. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
