Exploring the American idea through ambitious, essential reporting and storytelling. Of no party or clique since 1857.
Followers
2.1M
Following
95
Total Posts
Engagement Rate
1%
Avg Likes
20,233
Avg Comments
The Atlantic runs a verified business account account with 2.1M followers on Instagram. The account has published 10,038 posts, currently less than one post a week. Typical posts draw 20,233 likes and 517 comments, putting engagement at 1%.
The business account Theatlantic has posted 10,038 times on Instagram and drawn 2.1M followers.
Theatlantic's average post pulls 20,233 likes and 517 comments, roughly one interaction per 100 followers.
Roughly one in 39 likes comes with a comment, a healthy amount of conversation.
Lately Theatlantic has been publishing less than one post per week.
At 100/100 on audience quality, Theatlantic carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 95 others against 2.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,200–$13,000
Based on 2.1M followers and a 1% engagement rate, a single sponsored post by Theatlantic is worth an estimated $7,200–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theatlantic | Cohort median |
|---|---|---|
| Engagement rate | 1% | 1.02% |
| Average likes | 20,233 | 25,711 |
| Average comments | 517 | 376 |
| Posts per week | 0.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Atlantic is a verified Instagram brand on Instagram, with 2.1M followers.
The Atlantic posts on Instagram as @theatlantic.
The Atlantic has 2,069,567 followers on Instagram (2.1M) as of Jul 15, 2026.
The Atlantic's engagement rate is 1%, calculated from average likes and comments per post relative to followers.
Posts by The Atlantic average 20,233 likes and 517 comments.
The Atlantic posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Atlantic's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Atlantic is registered as a business account on Instagram and is verified.
Yes. The Atlantic carries the blue verified badge on Instagram.
10,038
517
Posts / Week
0.18
Growth Score
20 / 100
Audience Score
100 / 100
Engagement
1.45%
A sponsored post from The Atlantic is estimated at $7,200 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
