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4.1K
Following
18
Total Posts
Engagement Rate
2.11%
Avg Likes
85
Avg Comments
The Record is a Journalist brand, with 4.1K followers on Instagram. To date The Record has posted 1,001 times, currently around 7 posts a week. Engagement runs at 2.11%, or about 85 likes and 1 comments per post.
The_record_ shows up in the InstME index as a Journalist account, 4.1K followers, 1,001 posts.
The_record_'s 2.11% engagement rate ranks below the median among accounts with 1K–10K followers in the InstME index.
Followers leave about one comment for every 64 likes, an audience that mostly engages through likes.
In recent weeks The_record_ has kept to about 7 posts per week.
Quality checks give The_record_ 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
The_record_ follows only 18 accounts while being followed by 4.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$30–$56
Based on 4.1K followers and a 2.11% engagement rate, a single sponsored post by The_record_ is worth an estimated $30–$56. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Journalist
| Metric | The_record_ | Cohort median |
|---|---|---|
| Engagement rate | 2.11% | 5.05% |
| Average likes | 85 | 127 |
| Average comments | 1 | 12 |
| Posts per week | 6.99 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Record is a journalist brand on Instagram, with 4.1K followers.
The Record posts on Instagram as @the_record_.
The Record has 4,063 followers on Instagram (4.1K) as of Apr 23, 2026.
The Record's engagement rate is 2.11%, calculated from average likes and comments per post relative to followers.
Posts by The Record average 85 likes and 1 comments.
The Record posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Record's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Record is registered as a business account on Instagram.
The Record is categorized as a journalist account in the InstME index, based on the profile's bio and Instagram category across 1,001 posts.
1,001
1
Posts / Week
6.99
Growth Score
42.2 / 100
ER Rank
33th
Engagement
0.08%
A sponsored post from The Record is estimated at $30 to $56. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
