Shop of the @nationalmuseumofaustralia Homewares | Jewellery | Indigenous products | Books | Bath | Body | Shop with us! 👇
Outreach This Creator For FreeFollowers
4.8K
Following
134
Total Posts
Engagement Rate
0.47%
Avg Likes
21
Avg Comments
On Instagram, The Museum Shop is a Shopping & retail brand based in Australia with an audience of 4.8K. The Museum Shop has shared 698 posts to date, currently less than one post a week. Posts average 21 likes and 2 comments, an engagement rate of 0.47%.
On Instagram, The_museumshop runs a Shopping & retail account that has published 698 posts and gathered 4.8K followers.
Among accounts with 1K–10K followers, The_museumshop's 0.47% engagement rate sits in the bottom 9%.
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
The_museumshop keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score The_museumshop at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$17–$31
Based on 4.8K followers and a 0.47% engagement rate, a single sponsored post by The_museumshop is worth an estimated $17–$31. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | The_museumshop | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 5.05% |
| Average likes | 21 | 127 |
| Average comments | 2 | 12 |
| Posts per week | 0.75 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_museumshop | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 2.53% |
| Average likes | 21 | 73 |
| Average comments | 2 | 7 |
| Posts per week | 0.75 | 0.46 |
Median values from 1,154 accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Museum Shop is a shopping & retail brand based in Australia on Instagram, with 4.8K followers.
The Museum Shop posts on Instagram as @the_museumshop.
The Museum Shop has 4,839 followers on Instagram (4.8K) as of Apr 27, 2026.
The Museum Shop's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers.
Posts by The Museum Shop average 21 likes and 2 comments.
The Museum Shop posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of The Museum Shop's followers are low-quality or inactive, giving an audience-quality score of 82/100.
The Museum Shop is registered as a business account on Instagram.
The Museum Shop is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 698 posts.
698
2
Posts / Week
0.75
Growth Score
9.4 / 100
ER Rank
9th
4.8K
Engagement
0.03%
The Museum Shop's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Museum Shop is estimated at $17 to $31. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
