@
BrandShopping & retail
Shop of the @nationalmuseumofaustralia Homewares | Jewellery | Indigenous products | Books | Bath | Body | Shop with us! 👇
sprout.link/the_museumshopAudience
Browse top profilesFollowers
4.8K
Following
134
Total Posts
Engagement & Performance
Engagement Rate
0.47%
Avg Likes
21
Avg Comments
What the numbers say about @the_museumshop
@the_museumshop is a Tech account on Instagram with 4.8K followers and 698 published posts.
@the_museumshop has an engagement rate of 0.47%, which is in the bottom quarter (median: 5.1%) for Tech accounts with 1K–10K followers, based on 5,546 accounts in the InstME index.
Followers leave about one comment for every 13 likes — an unusually discussion-heavy audience.
@the_museumshop currently publishes less than one post per week.
@the_museumshop vs similar accounts
| Metric | @the_museumshop | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 5.1% |
| Average likes | 21 | 135 |
| Average comments | 2 | 11 |
| Posts per week | 0.75 | 0.3 |
Median values from 5,546 Tech accounts with 1K–10K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
How @the_museumshop's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @the_museumshop: (21 avg likes + 2 avg comments) ÷ 4,839 followers × 100 ≈ 0.47%.
Frequently asked questions about @the_museumshop
How many followers does @the_museumshop have?
@the_museumshop has 4,839 followers on Instagram (4.8K) as of Apr 27, 2026.
What is @the_museumshop's engagement rate?
@the_museumshop's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.1%) for Tech accounts with 1K–10K followers in the InstME index.
How many likes does @the_museumshop average per post?
Posts by @the_museumshop average 21 likes and 2 comments.
How often does @the_museumshop post on Instagram?
@the_museumshop posts less than once a week on average.
Is @the_museumshop a business or creator account?
@the_museumshop is registered as a business account on Instagram.
