National Museum of Australia is a verified Culture brand on Instagram based in Australia, tracked in the InstME index with 81.3K followers. To date National Museum of Australia has posted 3,933 times, currently around 1 post a week. Posts average 185 likes and 4 comments, an engagement rate of 0.23%.
As a Culture account, Nationalmuseumofaustralia reaches 81.3K followers on Instagram across 3,933 published posts.
Benchmarked against accounts with 10K–100K followers, the 0.23% engagement rate Nationalmuseumofaustralia posts is in the bottom 11%.
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Posting frequency for Nationalmuseumofaustralia sits at about one post per week.
On audience quality, Nationalmuseumofaustralia lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 516 others against 81.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$280–$530
Based on 81.3K followers and a 0.23% engagement rate, a single sponsored post by Nationalmuseumofaustralia is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Culture
| Metric | Nationalmuseumofaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.45% |
| Average likes | 185 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1.35 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nationalmuseumofaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.66% |
| Average likes | 185 | 158 |
| Average comments | 4 | 9 |
| Posts per week | 1.35 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Museum of Australia is a verified culture brand based in Australia on Instagram, with 81.3K followers.
National Museum of Australia posts on Instagram as @nationalmuseumofaustralia.
National Museum of Australia has 81,272 followers on Instagram (81.3K) as of Jul 15, 2026.
National Museum of Australia's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by National Museum of Australia average 185 likes and 4 comments.
National Museum of Australia posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of National Museum of Australia's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Where our stories come alive | #OurNMA Ngunnawal, Ngunawal and Ngambri Country 🛍️ @the_museumshop Community standards link below 👇
Total Posts
3,933
Avg Comments
4
Engagement
0.35%
Australian War Memorial | Shrine, Museum, Archive
@awmemorial
Followers
49.1K
Engagement
0.96%
National Museum of Australia is registered as a business account on Instagram and is verified.
National Museum of Australia is categorized as a culture account in the InstME index, based on the profile's bio and Instagram category across 3,933 posts.
National Museum of Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Museum of Australia carries the blue verified badge on Instagram.
A sponsored post from National Museum of Australia is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
