@the_mum_diary
Explore Lifestyle Creators#ukmum • • • • • 📍Derby/Nottingham Collabs + PR Events:
Followers
32.2K
Following
1.3K
Total Posts
Engagement Rate
1.45%
Avg Likes
432
Avg Comments
Sarah | Family and Lifestyle Content and UGC Creator runs a verified Lifestyle creator account with 32.2K followers on Instagram. To date Sarah | Family and Lifestyle Content and UGC Creator has posted 1,064 times, currently around 1 post a week. Posts average 432 likes and 37 comments, an engagement rate of 1.45%.
Counting 32.2K followers and 1,064 posts, The_mum_diary sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, The_mum_diary's 1.45% engagement rate is below the median of 3.25%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$160–$300
Based on 32.2K followers and a 1.45% engagement rate, a single sponsored post by The_mum_diary is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | The_mum_diary | Cohort median |
|---|---|---|
| Engagement rate | 1.45% | 3.25% |
| Average likes | 432 | 875 |
| Average comments | 37 | 33 |
| Posts per week | 1.36 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Sarah | Family and Lifestyle Content and UGC Creator is a verified lifestyle creator on Instagram, with 32.2K followers.
Sarah | Family and Lifestyle Content and UGC Creator posts on Instagram as @the_mum_diary.
Sarah | Family and Lifestyle Content and UGC Creator has 32,241 followers on Instagram (32.2K) as of Aug 11, 2026.
Sarah | Family and Lifestyle Content and UGC Creator's engagement rate is 1.45%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Sarah | Family and Lifestyle Content and UGC Creator average 432 likes and 37 comments.
Sarah | Family and Lifestyle Content and UGC Creator posts about 1 time per week on average.
Sarah | Family and Lifestyle Content and UGC Creator is registered as a creator account on Instagram and is verified.
1,064
37
Posts / Week
1.36
Growth Score
29 / 100
Last Post
16 days ago
Engagement
0.66%
Sarah | Family and Lifestyle Content and UGC Creator is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,064 posts.
Yes. Sarah | Family and Lifestyle Content and UGC Creator carries the blue verified badge on Instagram.
A sponsored post from Sarah | Family and Lifestyle Content and UGC Creator is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
