Committed to the daily re-imagining of what a #universitypress can be since 1962. Shares ≠ endorsements
Outreach This Creator For FreeThe MIT Press is a Lifestyle brand on Instagram based in United States, tracked in the InstME index with 96.3K followers. To date The MIT Press has posted 2,647 times, currently around 4 posts a week. Engagement runs at 0.18%, or about 172 likes and 2 comments per post.
Mitpress is a Lifestyle account on Instagram with 96.3K followers and 2,647 published posts.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Mitpress's 0.18% engagement rate is in the bottom quarter (median: 3.25%).
Roughly one in 79 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
Mitpress's audience-quality score is 70/100, with 25% of followers looking low-quality or inactive, a solid result.
With 96.3K followers but only 890 accounts followed back, Mitpress shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 96.3K followers and a 0.18% engagement rate, a single sponsored post by Mitpress is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mitpress | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 3.25% |
| Average likes | 172 | 875 |
| Average comments | 2 | 33 |
| Posts per week | 3.7 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mitpress | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.85% |
| Average likes | 172 | 476 |
| Average comments | 2 | 29 |
| Posts per week | 3.7 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The MIT Press is a lifestyle brand based in United States on Instagram, with 96.3K followers.
The MIT Press posts on Instagram as @mitpress.
The MIT Press has 96,306 followers on Instagram (96.3K) as of Jul 16, 2026.
The MIT Press's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The MIT Press average 172 likes and 2 comments.
The MIT Press posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 25% of The MIT Press's followers are low-quality or inactive, giving an audience-quality score of 70/100.
The MIT Press is registered as a business account on Instagram.
The MIT Press is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,647 posts.
Total Posts
2,647
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.33%
The MIT Press's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The MIT Press is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
