@the_johnsonbrothers
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Followers
2.8M
Following
67
Total Posts
Engagement Rate
5.36%
Avg Likes
147,797
Avg Comments
The Johnson Brothers is a verified Lifestyle creator, with 2.8M followers on Instagram. To date The Johnson Brothers has posted 450 times, currently around 3 posts a week. Engagement runs at 5.36%, or about 147,797 likes and 754 comments per post.
Tracked in the InstME index, The_johnsonbrothers is a Lifestyle account with 2.8M followers and a back catalogue of 450 posts.
Against 177 Lifestyle accounts with over 1M followers in the InstME index, The_johnsonbrothers's 5.36% engagement rate lands above the median of 2.43%.
At one comment per 196 likes, the ratio points to an audience that mostly engages through likes.
Video posts average 1M views, reaching roughly 37% of The_johnsonbrothers's follower base per post.
In recent weeks The_johnsonbrothers has kept to about 3 posts per week.
Quality checks give The_johnsonbrothers 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
The_johnsonbrothers keeps its following list short (67) relative to 2.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$39,000–$72,000
Based on 2.8M followers and a 5.36% engagement rate, a single sponsored post by The_johnsonbrothers is worth an estimated $39,000–$72,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_johnsonbrothers | Cohort median |
|---|---|---|
| Engagement rate | 5.36% | 2.43% |
| Average likes | 147,797 | 54,853 |
| Average comments | 754 | 522 |
| Posts per week | 3.12 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
The Johnson Brothers is a verified lifestyle creator on Instagram, with 2.8M followers.
The Johnson Brothers posts on Instagram as @the_johnsonbrothers.
The Johnson Brothers has 2,771,999 followers on Instagram (2.8M) as of Apr 5, 2026.
The Johnson Brothers's engagement rate is 5.36%, calculated from average likes and comments per post relative to followers. That is above the median of 2.43% for Lifestyle accounts with over 1M followers in the InstME index.
Posts by The Johnson Brothers average 147,797 likes and 754 comments.
The Johnson Brothers posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Johnson Brothers's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Johnson Brothers is registered as a creator account on Instagram and is verified.
450
754
Avg Views
1,030,590
Posts / Week
3.12
Growth Score
100 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.49%
The Johnson Brothers is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 450 posts.
Yes. The Johnson Brothers carries the blue verified badge on Instagram.
A sponsored post from The Johnson Brothers is estimated at $39,000 to $72,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
