@the_happy_southerner
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Outreach This Creator For FreeFollowers
37.2K
Following
5.3K
Total Posts
Engagement Rate
0.93%
Avg Likes
329
Avg Comments
Reaching 37.2K followers on Instagram, The Happy Southerner is a Business creator. To date The Happy Southerner has posted 2,237 times, currently less than one post a week. Typical posts draw 329 likes and 17 comments, putting engagement at 0.93%.
Tracked in the InstME index, The_happy_southerner is a Business account with 37.2K followers and a back catalogue of 2,237 posts.
Against 5,335 Business accounts with 10Kβ100K followers in the InstME index, The_happy_southerner's 0.93% engagement rate lands below the median of 1.46%.
At one comment per 20 likes, the ratio points to an unusually discussion-heavy audience.
The_happy_southerner's recent cadence works out to less than one post per week.
InstME's checks rate The_happy_southerner's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130β$240
Based on 37.2K followers and a 0.93% engagement rate, a single sponsored post by The_happy_southerner is worth an estimated $130β$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_happy_southerner | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 1.46% |
| Average likes | 329 | 334 |
| Average comments | 17 | 22 |
| Posts per week | 0.32 | 0.33 |
Median values from 5,335 Business accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Happy Southerner is a business creator on Instagram, with 37.2K followers.
The Happy Southerner posts on Instagram as @the_happy_southerner.
The Happy Southerner has 37,182 followers on Instagram (37.2K) as of Apr 23, 2026.
The Happy Southerner's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10Kβ100K followers in the InstME index.
Posts by The Happy Southerner average 329 likes and 17 comments.
The Happy Southerner posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Happy Southerner's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Happy Southerner is registered as a creator account on Instagram.
2,237
17
Posts / Week
0.32
Growth Score
18.6 / 100
ER Rank
31th
Predominantly men Β· mostly 25β44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.11%
The Happy Southerner is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,237 posts.
A sponsored post from The Happy Southerner is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
