Reaching 75.9K followers on Instagram, The Cool Down is a verified Lifestyle brand. The account has published 4,036 posts, currently less than one post a week. Engagement runs at 1.7%, or about 1,265 likes and 23 comments per post.
The_cool_down operates a Lifestyle account on Instagram, pairing 75.9K followers with 4,036 posts.
The_cool_down records a 1.7% engagement rate, below the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 54 to one, indicating a healthy amount of conversation.
Over recent weeks, The_cool_down has published less than one post per week.
The_cool_down keeps its following list short (568) relative to 75.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$450–$840
Based on 75.9K followers and a 1.7% engagement rate, a single sponsored post by The_cool_down is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | The_cool_down | Cohort median |
|---|---|---|
| Engagement rate | 1.7% | 3.25% |
| Average likes | 1,265 | 875 |
| Average comments | 23 | 33 |
| Posts per week | 0.39 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Cool Down is a verified lifestyle brand on Instagram, with 75.9K followers.
The Cool Down posts on Instagram as @the_cool_down.
The Cool Down has 75,859 followers on Instagram (75.9K) as of Jul 15, 2026.
The Cool Down's engagement rate is 1.7%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The Cool Down average 1,265 likes and 23 comments.
The Cool Down posts less than once a week on average.
The Cool Down is registered as a business account on Instagram and is verified.
Total Posts
4,036
Avg Comments
23
Engagement
0%
The Cool Down is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,036 posts.
Yes. The Cool Down carries the blue verified badge on Instagram.
A sponsored post from The Cool Down is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
