Your Neighborhood Bakery | Feature in @foodnetwork , @eater_la & @orangecoastmag @voyagelamag Proudly serve
T h e B u t t e r y is a Food brand, with 15.4K followers on Instagram. To date T h e B u t t e r y has posted 82 times, currently less than one post a week. Posts average 2,901 likes and 1,229 comments, an engagement rate of 26.86%.
With 15.4K followers across 82 posts, The_buttery_oc is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, The_buttery_oc's 26.86% engagement rate lands in the top quarter (median: 0.75%).
The audience comments once per 2 likes on average, an unusually discussion-heavy audience.
In recent weeks The_buttery_oc has kept to less than one post per week.
The_buttery_oc scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
The_buttery_oc keeps its following list short (33) relative to 15.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$220–$400
Based on 15.4K followers and a 26.86% engagement rate, a single sponsored post by The_buttery_oc is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_buttery_oc | Cohort median |
|---|---|---|
| Engagement rate | 26.86% | 0.75% |
| Average likes | 2,901 | 177 |
| Average comments | 1,229 | 10 |
| Posts per week | 0.28 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
T h e B u t t e r y is a food brand on Instagram, with 15.4K followers.
T h e B u t t e r y posts on Instagram as @the_buttery_oc.
T h e B u t t e r y has 15,373 followers on Instagram (15.4K) as of Jul 16, 2026.
T h e B u t t e r y's engagement rate is 26.86%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by T h e B u t t e r y average 2,901 likes and 1,229 comments.
T h e B u t t e r y posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of T h e B u t t e r y's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
82
Avg Comments
1,229
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
46K
Engagement
2.32%
T h e B u t t e r y is registered as a business account on Instagram.
T h e B u t t e r y is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 82 posts.
A sponsored post from T h e B u t t e r y is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
