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Outreach This Creator For FreeFollowers
36K
Following
61
Total Posts
Engagement Rate
1.73%
Avg Likes
600
Avg Comments
The BMJ is a Health brand, with 36K followers on Instagram. The BMJ has shared 592 posts to date, currently around 6 posts a week. Typical posts draw 600 likes and 24 comments, putting engagement at 1.73%.
Tracked in the InstME index, The_bmj_ is a Health account with 36K followers and a back catalogue of 592 posts.
Against 1,016 Health accounts with 10K–100K followers in the InstME index, The_bmj_'s 1.73% engagement rate lands above the median of 0.58%.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Video posts from The_bmj_ average 25.8K views, about 72% follower reach per post.
Over recent weeks, The_bmj_ has published about 6 posts per week.
InstME's audience-quality checks score The_bmj_ at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
The_bmj_ keeps its following list short (61) relative to 36K followers, as established creators and brands tend to.
Estimated sponsored-post value
$220–$400
Based on 36K followers and a 1.73% engagement rate, a single sponsored post by The_bmj_ is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_bmj_ | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 0.58% |
| Average likes | 600 | 136 |
| Average comments | 24 | 10 |
| Posts per week | 6.37 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The BMJ is a health brand on Instagram, with 36K followers.
The BMJ posts on Instagram as @the_bmj_.
The BMJ has 35,990 followers on Instagram (36K) as of Jul 15, 2026.
The BMJ's engagement rate is 1.73%, calculated from average likes and comments per post relative to followers. That is above the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by The BMJ average 600 likes and 24 comments.
The BMJ posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of The BMJ's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The BMJ is registered as a business account on Instagram.
The BMJ is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 592 posts.
592
24
Avg Views
25,755
Posts / Week
6.37
Growth Score
34.6 / 100
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0.05%
A sponsored post from The BMJ is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
