Liverpool’s contemporary arts centre. Cafe & garden, open Tue-Sat, 10am-5pm, 11am on Sundays Free gallery, open from 11am 💻 thebluecoat.org.uk
Outreach This Creator For FreeBluecoat is a Home & DIY brand on Instagram based in United Kingdom, tracked in the InstME index with 20.6K followers. To date Bluecoat has posted 3,079 times, currently around 5 posts a week. Posts average 55 likes and 1 comments, an engagement rate of 0.27%.
The_bluecoat is a Home & DIY account whose 3,079 posts have grown a following of 20.6K on Instagram.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, The_bluecoat's 0.27% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 82 likes, an audience that mostly engages through likes.
Video content from The_bluecoat draws about 1.6K views.
Lately The_bluecoat has been publishing about 5 posts per week.
Estimated sponsored-post value
$72–$130
Based on 20.6K followers and a 0.27% engagement rate, a single sponsored post by The_bluecoat is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | The_bluecoat | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.75% |
| Average likes | 55 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 4.69 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_bluecoat | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.59% |
| Average likes | 55 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 4.69 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Bluecoat is a home & diy brand based in United Kingdom on Instagram, with 20.6K followers.
Bluecoat posts on Instagram as @the_bluecoat.
Bluecoat has 20,553 followers on Instagram (20.6K) as of Jul 13, 2026.
Bluecoat's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Bluecoat average 55 likes and 1 comments.
Bluecoat posts about 5 times per week on average.
Bluecoat is registered as a business account on Instagram.
Bluecoat is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,079 posts.
Bluecoat's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
1
Engagement
1.42%
A sponsored post from Bluecoat is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
