Liverpool’s contemporary arts centre. Cafe & garden, open Tue-Sat, 10am-5pm, 11am on Sundays Free gallery, open from 11am 💻 thebluecoat.org.uk
Outreach This Creator For FreeBluecoat is a Home & DIY brand on Instagram based in United Kingdom, tracked in the InstME index with 20.6K followers. To date Bluecoat has posted 3,079 times, currently around 5 posts a week. Posts average 55 likes and 1 comments, an engagement rate of 0.27%.
The_bluecoat is a Home & DIY account whose 3,079 posts have grown a following of 20.6K on Instagram.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, The_bluecoat's 0.27% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 82 likes, an audience that mostly engages through likes.
Video content from The_bluecoat draws about 1.6K views.
Lately The_bluecoat has been publishing about 5 posts per week.
Estimated sponsored-post value
$72–$130
Based on 20.6K followers and a 0.27% engagement rate, a single sponsored post by The_bluecoat is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | The_bluecoat | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.75% |
| Average likes | 55 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 4.69 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_bluecoat | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.59% |
| Average likes | 55 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 4.69 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Bluecoat is a home & diy brand based in United Kingdom on Instagram, with 20.6K followers.
Bluecoat posts on Instagram as @the_bluecoat.
Bluecoat has 20,553 followers on Instagram (20.6K) as of Jul 13, 2026.
Bluecoat's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Bluecoat average 55 likes and 1 comments.
Bluecoat posts about 5 times per week on average.
Bluecoat is registered as a business account on Instagram.
Bluecoat is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,079 posts.
Total Posts
3,079
Avg Comments
1
Engagement
28.14%
Bluecoat's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bluecoat is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
