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Outreach This Creator For FreeReaching 124.4K followers on Instagram, MUMM is a Fashion brand. MUMM has shared 1,638 posts to date, currently around 17 posts a week. Typical posts draw 321 likes and 2 comments, putting engagement at 0.26%.
On Instagram, The.mumm.official runs a Fashion account that has published 1,638 posts and gathered 124.4K followers.
The.mumm.official has an engagement rate of 0.26%, which is below the median of 0.86% for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
Followers leave about one comment for every 154 likes, an audience that mostly engages through likes.
The.mumm.official keeps a posting cadence of about 17 posts per week, more than one per day.
The.mumm.official follows only 5 accounts while being followed by 124.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$440–$810
Based on 124.4K followers and a 0.26% engagement rate, a single sponsored post by The.mumm.official is worth an estimated $440–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | The.mumm.official | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.86% |
| Average likes | 321 | 1,969 |
| Average comments | 2 | 58 |
| Posts per week | 16.58 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
MUMM is a fashion brand on Instagram, with 124.4K followers.
MUMM posts on Instagram as @the.mumm.official.
MUMM has 124,364 followers on Instagram (124.4K) as of Sep 20, 2026.
MUMM's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by MUMM average 321 likes and 2 comments.
MUMM posts about 17 times per week on average.
MUMM is registered as a business account on Instagram.
MUMM is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,638 posts.
Total Posts
1,638
Avg Comments
2
Engagement
0%
A sponsored post from MUMM is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
