💚 Colourful Decor, DIY & Houseplants 🏡 Social Housing Tenant 📍 South Wales 💌
Outreach This Creator For FreeOn Instagram, Sarah B is a Home & DIY creator based in United Kingdom with an audience of 112.6K. To date Sarah B has posted 384 times, currently less than one post a week. Posts average 22,768 likes and 716 comments, an engagement rate of 20.85%.
With 112.6K followers across 384 posts, Thatruralhome is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Thatruralhome's 20.85% engagement rate lands in the top quarter (median: 0.63%).
The like-to-comment split is roughly 32 to one, indicating a healthy amount of conversation.
Over recent weeks, Thatruralhome has published less than one post per week.
InstME's audience-quality checks score Thatruralhome at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Thatruralhome keeps its following list short (1,032) relative to 112.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,600–$2,900
Based on 112.6K followers and a 20.85% engagement rate, a single sponsored post by Thatruralhome is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thatruralhome | Cohort median |
|---|---|---|
| Engagement rate | 20.85% | 0.63% |
| Average likes | 22,768 | 1,415 |
| Average comments | 716 | 30 |
| Posts per week | 0.12 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thatruralhome | Cohort median |
|---|---|---|
| Engagement rate | 20.85% | 0.43% |
| Average likes | 22,768 | 1,139 |
| Average comments | 716 | 17 |
| Posts per week | 0.12 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Sarah B is a home & diy creator based in United Kingdom on Instagram, with 112.6K followers.
Sarah B posts on Instagram as @thatruralhome.
Sarah B has 112,632 followers on Instagram (112.6K) as of Sep 14, 2026.
Sarah B's engagement rate is 20.85%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Sarah B average 22,768 likes and 716 comments.
Sarah B posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Sarah B's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Sarah B is registered as a creator account on Instagram.
Sarah B is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 384 posts.
Avg Comments
716
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.46%
Sarah B's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sarah B is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
