💚 Colourful Decor, DIY & Houseplants 🏡 Social Housing Tenant 📍 South Wales 💌
Outreach This Creator For FreeOn Instagram, Sarah B is a Home & DIY creator based in United Kingdom with an audience of 112.6K. To date Sarah B has posted 384 times, currently less than one post a week. Posts average 22,768 likes and 716 comments, an engagement rate of 20.85%.
With 112.6K followers across 384 posts, Thatruralhome is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Thatruralhome's 20.85% engagement rate lands in the top quarter (median: 0.63%).
The like-to-comment split is roughly 32 to one, indicating a healthy amount of conversation.
Over recent weeks, Thatruralhome has published less than one post per week.
InstME's audience-quality checks score Thatruralhome at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Thatruralhome keeps its following list short (1,032) relative to 112.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,600–$2,900
Based on 112.6K followers and a 20.85% engagement rate, a single sponsored post by Thatruralhome is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thatruralhome | Cohort median |
|---|---|---|
| Engagement rate | 20.85% | 0.63% |
| Average likes | 22,768 | 1,415 |
| Average comments | 716 | 30 |
| Posts per week | 0.12 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thatruralhome | Cohort median |
|---|---|---|
| Engagement rate | 20.85% | 0.43% |
| Average likes | 22,768 | 1,139 |
| Average comments | 716 | 17 |
| Posts per week | 0.12 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Sarah B is a home & diy creator based in United Kingdom on Instagram, with 112.6K followers.
Sarah B posts on Instagram as @thatruralhome.
Sarah B has 112,632 followers on Instagram (112.6K) as of Sep 14, 2026.
Sarah B's engagement rate is 20.85%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Sarah B average 22,768 likes and 716 comments.
Sarah B posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Sarah B's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Sarah B is registered as a creator account on Instagram.
Total Posts
384
Avg Comments
716
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
4.64%
Sarah B is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 384 posts.
Sarah B's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sarah B is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
