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Dustin Hadley is a verified Lifestyle creator on Instagram, tracked in the InstME index with 3.3M followers. To date Dustin Hadley has posted 1,355 times, currently around 8 posts a week. Typical posts draw 9,328 likes and 236 comments, putting engagement at 0.29%.
Counting 3.3M followers and 1,355 posts, That40yearguy sits in the InstME index as a Lifestyle account.
Benchmarked against 177 Lifestyle accounts with over 1M followers, That40yearguy posts a 0.29% engagement rate that is in the bottom quarter (median: 2.43%).
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Posting frequency for That40yearguy sits at about 8 posts per week, more than one per day.
With 3.3M followers but only 553 accounts followed back, That40yearguy shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.3M followers and a 0.29% engagement rate, a single sponsored post by That40yearguy is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | That40yearguy | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 2.43% |
| Average likes | 9,328 | 54,853 |
| Average comments | 236 | 522 |
| Posts per week | 7.64 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Dustin Hadley is a verified lifestyle creator on Instagram, with 3.3M followers.
Dustin Hadley posts on Instagram as @that40yearguy.
Dustin Hadley has 3,340,525 followers on Instagram (3.3M) as of Sep 5, 2026.
Dustin Hadley's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Dustin Hadley average 9,328 likes and 236 comments.
Dustin Hadley posts about 8 times per week on average.
Dustin Hadley is registered as a creator account on Instagram and is verified.
Dustin Hadley is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,355 posts.
Yes. Dustin Hadley carries the blue verified badge on Instagram.
Avg Comments
236
Engagement
2.5%
A sponsored post from Dustin Hadley is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
