Dustin Hadley is a verified Lifestyle creator on Instagram, tracked in the InstME index with 3.3M followers. To date Dustin Hadley has posted 1,355 times, currently around 8 posts a week. Typical posts draw 9,328 likes and 236 comments, putting engagement at 0.29%.
Counting 3.3M followers and 1,355 posts, That40yearguy sits in the InstME index as a Lifestyle account.
Benchmarked against 177 Lifestyle accounts with over 1M followers, That40yearguy posts a 0.29% engagement rate that is in the bottom quarter (median: 2.43%).
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Posting frequency for That40yearguy sits at about 8 posts per week, more than one per day.
With 3.3M followers but only 553 accounts followed back, That40yearguy shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.3M followers and a 0.29% engagement rate, a single sponsored post by That40yearguy is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | That40yearguy | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 2.43% |
| Average likes | 9,328 | 54,853 |
| Average comments | 236 | 522 |
| Posts per week | 7.64 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Dustin Hadley is a verified lifestyle creator on Instagram, with 3.3M followers.
Dustin Hadley posts on Instagram as @that40yearguy.
Dustin Hadley has 3,340,525 followers on Instagram (3.3M) as of Sep 5, 2026.
Dustin Hadley's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Dustin Hadley average 9,328 likes and 236 comments.
Dustin Hadley posts about 8 times per week on average.
Dustin Hadley is registered as a creator account on Instagram and is verified.
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Total Posts
1,355
Avg Comments
236
Engagement
6.86%
Dustin Hadley is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,355 posts.
Yes. Dustin Hadley carries the blue verified badge on Instagram.
A sponsored post from Dustin Hadley is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
