On Instagram, Tate McPhan is a None brand based in Australia with an audience of 14.7K. Tate McPhan has shared 50 posts to date, currently around 1 post a week. Typical posts draw 2,891 likes and 34 comments, putting engagement at 19.89%.
Tracked in the InstME index, Tate_mcphan is a None account with 14.7K followers and a back catalogue of 50 posts.
Measured against other accounts with 10K–100K followers, Tate_mcphan's 19.89% engagement rate lands in the top 10%.
Followers leave about one comment for every 85 likes, an audience that mostly engages through likes.
Each video from Tate_mcphan averages 7.4K views, near 50% of its followers.
Over recent weeks, Tate_mcphan has published about one post per week.
InstME estimates 5% of Tate_mcphan's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$210–$380
Based on 14.7K followers and a 19.89% engagement rate, a single sponsored post by Tate_mcphan is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: None
| Metric | Tate_mcphan | Cohort median |
|---|---|---|
| Engagement rate | 19.89% | 1.45% |
| Average likes | 2,891 | 339 |
| Average comments | 34 | 18 |
| Posts per week | 1.04 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tate_mcphan | Cohort median |
|---|---|---|
| Engagement rate | 19.89% | 0.66% |
| Average likes | 2,891 | 158 |
| Average comments | 34 | 9 |
| Posts per week | 1.04 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Tate McPhan is a none brand based in Australia on Instagram, with 14.7K followers.
Tate McPhan posts on Instagram as @tate_mcphan.
Tate McPhan has 14,712 followers on Instagram (14.7K) as of Mar 29, 2026.
Tate McPhan's engagement rate is 19.89%, calculated from average likes and comments per post relative to followers.
Posts by Tate McPhan average 2,891 likes and 34 comments.
Tate McPhan posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Tate McPhan's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Tate McPhan is registered as a business account on Instagram.
Tate McPhan is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 50 posts.
Total Posts
50
Avg Comments
34
Engagement
0.73%
Tate McPhan's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Tate McPhan is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
