Swoon is a verified Home & DIY brand based in United Kingdom. The account has built 209.5K followers on Instagram. The account has published 3,326 posts, currently around 1 post a week. Posts average 106 likes and 31 comments, an engagement rate of 0.06%.
Swooneditions has built an audience of 209.5K followers on Instagram over 3,326 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Swooneditions's 0.06% engagement rate comes in in the bottom quarter (median: 0.63%).
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Swooneditions sits at about one post per week.
The account follows just 836 others against 209.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$730–$1,400
Based on 209.5K followers and a 0.06% engagement rate, a single sponsored post by Swooneditions is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Swooneditions | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 106 | 1,415 |
| Average comments | 31 | 30 |
| Posts per week | 1.08 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Swooneditions | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.43% |
| Average likes | 106 | 1,139 |
| Average comments | 31 | 17 |
| Posts per week | 1.08 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Swoon is a verified home & diy brand based in United Kingdom on Instagram, with 209.5K followers.
Swoon posts on Instagram as @swooneditions.
Swoon has 209,479 followers on Instagram (209.5K) as of Sep 23, 2026.
Swoon's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Swoon average 106 likes and 31 comments.
Swoon posts about 1 time per week on average.
Swoon is registered as a business account on Instagram and is verified.
Swoon is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,326 posts.
Swoon's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,326
Avg Comments
31
288.9K
Engagement
0%
Yes. Swoon carries the blue verified badge on Instagram.
A sponsored post from Swoon is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
