Louisville, Kentucky's Boutique Bakery - custom cakes, desserts - to order 😊 NO DIRECT MESSAGES PLEASE
Outreach This Creator For FreeFollowers
5.5K
Following
1.1K
Total Posts
Engagement Rate
0.32%
Avg Likes
14
Avg Comments
On Instagram, Sweets by Millie is a Food brand based in United States with an audience of 5.5K. Content spans food and tech. The account has published 4,260 posts, currently around 4 posts a week. Engagement runs at 0.32%, or about 14 likes and 3 comments per post.
Sweetsbymillie's Instagram presence spans 4,260 posts and 5.5K followers, profiling it as a Food account.
For Food accounts with 1K–10K followers, Sweetsbymillie's 0.32% engagement rate is in the bottom quarter (median: 2.81%), a read from 4,339 accounts in the InstME index.
In recent weeks Sweetsbymillie has kept to about 4 posts per week.
Estimated sponsored-post value
$19–$36
Based on 5.5K followers and a 0.32% engagement rate, a single sponsored post by Sweetsbymillie is worth an estimated $19–$36. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Sweetsbymillie | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 2.81% |
| Average likes | 14 | 86 |
| Average comments | 3 | 6 |
| Posts per week | 4.01 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sweetsbymillie | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.62% |
| Average likes | 14 | 62 |
| Average comments | 3 | 4 |
| Posts per week | 4.01 | 0.62 |
Median values from 813 Food accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Sweets by Millie is a food brand based in United States on Instagram, with 5.5K followers.
Sweets by Millie posts on Instagram as @sweetsbymillie.
Sweets by Millie has 5,463 followers on Instagram (5.5K) as of Jul 13, 2026.
Sweets by Millie's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.81%) for Food accounts with 1K–10K followers in the InstME index.
Posts by Sweets by Millie average 14 likes and 3 comments.
Sweets by Millie posts about 4 times per week on average.
Sweets by Millie is registered as a business account on Instagram.
Sweets by Millie is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 4,260 posts.
Sweets by Millie's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,260
3
Posts / Week
4.01
Growth Score
6.4 / 100
Follower Ratio
5.0×
Engagement
0.38%
A sponsored post from Sweets by Millie is estimated at $19 to $36. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
