SuperValu | Recipes is a verified Food brand on Instagram based in Ireland, tracked in the InstME index with 163.1K followers. SuperValu | Recipes has shared 4,673 posts to date, currently around 11 posts a week. Engagement runs at 0.14%, or about 222 likes and 8 comments per post.
As a Food account, Supervalu_irl reaches 163.1K followers on Instagram across 4,673 published posts.
Among 1,551 Food accounts with 100K–1M followers in the InstME index, Supervalu_irl's 0.14% engagement rate comes in in the bottom quarter (median: 0.74%).
Comments arrive at about one per 29 likes, a sign of a healthy amount of conversation.
Posting frequency for Supervalu_irl sits at about 11 posts per week, more than one per day.
Supervalu_irl comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$570–$1,100
Based on 163.1K followers and a 0.14% engagement rate, a single sponsored post by Supervalu_irl is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Supervalu_irl | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.74% |
| Average likes | 222 | 1,665 |
| Average comments | 8 | 54 |
| Posts per week | 10.98 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Supervalu_irl | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.61% |
| Average likes | 222 | 1,436 |
| Average comments | 8 | 37 |
| Posts per week | 10.98 | 2.16 |
Median values from 51 accounts in Ireland with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
SuperValu | Recipes is a verified food brand based in Ireland on Instagram, with 163.1K followers.
SuperValu | Recipes posts on Instagram as @supervalu_irl.
SuperValu | Recipes has 163,092 followers on Instagram (163.1K) as of Jul 15, 2026.
SuperValu | Recipes's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by SuperValu | Recipes average 222 likes and 8 comments.
SuperValu | Recipes posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 10% of SuperValu | Recipes's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
4,673
Avg Comments
8
More women than men · mostly 25–44
Typical for Food creators in Ireland, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.16%
Rebecca Casserly | Travel & Food Content Creator
@boopfoodie
Followers
75.2K
Engagement
14.64%
SuperValu | Recipes is registered as a business account on Instagram and is verified.
SuperValu | Recipes is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,673 posts.
SuperValu | Recipes's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SuperValu | Recipes carries the blue verified badge on Instagram.
A sponsored post from SuperValu | Recipes is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
