Official Instagram account of Sunderland AFC.
Outreach This Creator For FreeFollowers
1.4M
Following
467
Total Posts
Engagement Rate
0.91%
Avg Likes
12,516
Avg Comments
Sunderland AFC is a verified Sports team brand based in United Kingdom, with 1.4M followers on Instagram. The account has published 19,562 posts, currently around 39 posts a week. Posts average 12,516 likes and 124 comments, an engagement rate of 0.91%.
On Instagram, Sunderlandafc runs a Sports team account that has published 19,562 posts and gathered 1.4M followers.
A typical post by Sunderlandafc collects about 12,516 likes and 124 comments, roughly one interaction for every 110 followers.
Followers leave about one comment for every 101 likes, an audience that mostly engages through likes.
Over recent weeks, Sunderlandafc has published about 39 posts per week, more than one per day.
Sunderlandafc follows only 467 accounts while being followed by 1.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,900–$9,100
Based on 1.4M followers and a 0.91% engagement rate, a single sponsored post by Sunderlandafc is worth an estimated $4,900–$9,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports team
| Metric | Sunderlandafc | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.02% |
| Average likes | 12,516 | 25,711 |
| Average comments | 124 | 376 |
| Posts per week | 39.22 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sunderlandafc | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.6% |
| Average likes | 12,516 | 13,723 |
| Average comments | 124 | 237 |
| Posts per week | 39.22 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Sunderland AFC is a verified sports team brand based in United Kingdom on Instagram, with 1.4M followers.
Sunderland AFC posts on Instagram as @sunderlandafc.
Sunderland AFC has 1,393,929 followers on Instagram (1.4M) as of Jul 12, 2026.
Sunderland AFC's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers.
Posts by Sunderland AFC average 12,516 likes and 124 comments.
Sunderland AFC posts about 39 times per week on average.
Sunderland AFC is registered as a business account on Instagram and is verified.
Sunderland AFC is categorized as a sports team account in the InstME index, based on the profile's bio and Instagram category across 19,562 posts.
Sunderland AFC's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
19,562
124
Posts / Week
39.22
Growth Score
18.2 / 100
Follower Ratio
2984.9×
Engagement
0.54%
Yes. Sunderland AFC carries the blue verified badge on Instagram.
A sponsored post from Sunderland AFC is estimated at $4,900 to $9,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
