Casual, neighbourhood Japanese Restaurant- little sister to Endo Kazutoshi's Endo at the Rotunda. Open 7 days a week. @creativerestaurantgroup
Outreach This Creator For FreeFollowers
21.1K
Following
29
Total Posts
Engagement Rate
0.02%
Avg Likes
3
Avg Comments
Reaching 21.1K followers on Instagram, Sumi is a Food brand based in Japan. To date Sumi has posted 391 times, currently around 2 posts a week. Typical posts draw 3 likes and 2 comments, putting engagement at 0.02%.
Tracked in the InstME index, Sumilondon is a Food account with 21.1K followers and a back catalogue of 391 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Sumilondon's 0.02% engagement rate lands in the bottom quarter (median: 0.75%).
Sumilondon currently publishes about 2 posts per week.
Sumilondon keeps its following list short (29) relative to 21.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$74–$140
Based on 21.1K followers and a 0.02% engagement rate, a single sponsored post by Sumilondon is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Japan, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Sumilondon | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.75% |
| Average likes | 3 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 2.27 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sumilondon | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.36% |
| Average likes | 3 | 111 |
| Average comments | 2 | 5 |
| Posts per week | 2.27 | 1.03 |
Median values from 49 Food accounts in Japan with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Sumi is a food brand based in Japan on Instagram, with 21.1K followers.
Sumi posts on Instagram as @sumilondon.
Sumi has 21,084 followers on Instagram (21.1K) as of Apr 28, 2026.
Sumi's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Sumi average 3 likes and 2 comments.
Sumi posts about 2 times per week on average.
Sumi is registered as a business account on Instagram.
Sumi is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 391 posts.
Sumi's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sumi is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
391
2
Posts / Week
2.27
Growth Score
0.4 / 100
Follower Ratio
727.0×
Engagement
0.28%
