Followers
1M
Following
219
Total Posts
Engagement Rate
0.53%
Avg Likes
4,960
Avg Comments
Squishmallows is a verified business account, with 1M followers on Instagram. To date Squishmallows has posted 1,450 times, currently around 12 posts a week. Engagement runs at 0.53%, or about 4,960 likes and 396 comments per post.
Squishmallows operates a business account on Instagram, pairing 1M followers with 1,450 posts.
Squishmallows's posts draw around 4,960 likes and 396 comments each, close to one interaction for every 190 followers.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Squishmallows has published about 12 posts per week, more than one per day.
InstME estimates 0% of Squishmallows's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Squishmallows keeps its following list short (219) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,600–$6,600
Based on 1M followers and a 0.53% engagement rate, a single sponsored post by Squishmallows is worth an estimated $3,600–$6,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Squishmallows | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.02% |
| Average likes | 4,960 | 25,711 |
| Average comments | 396 | 376 |
| Posts per week | 11.79 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Squishmallows is a verified Instagram brand on Instagram, with 1M followers.
Squishmallows has 1,018,213 followers on Instagram (1M) as of Apr 24, 2026.
Squishmallows's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by Squishmallows average 4,960 likes and 396 comments.
Squishmallows posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 0% of Squishmallows's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Squishmallows is registered as a business account on Instagram and is verified.
Yes. Squishmallows carries the blue verified badge on Instagram.
A sponsored post from Squishmallows is estimated at $3,600 to $6,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,450
396
Posts / Week
11.79
Growth Score
10.6 / 100
Audience Score
100 / 100
Engagement
0.98%
