@
Brand
Italian Fashion Brand since 1969
on.sportmax.com/Summer-CeremonyAudience
Browse top profilesFollowers
377.2K
Following
166
Total Posts
Engagement & Performance
Engagement Rate
0.14%
Avg Likes
535
Avg Comments
What the numbers say about @sportmax
@sportmax has built an audience of 377.2K followers on Instagram over 920 posts as a Fashion account.
@sportmax has an engagement rate of 0.14%, which is in the bottom quarter (median: 0.88%) for Fashion accounts with 100K–1M followers, based on 1,020 accounts in the InstME index.
Followers leave about one comment for every 117 likes — an audience that mostly engages through likes.
@sportmax currently publishes about 3 posts per week.
The account follows just 166 others against 377.2K followers — a ratio typical of established creators and brands.
@sportmax vs similar accounts
| Metric | @sportmax | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.88% |
| Average likes | 535 | 1,976 |
| Average comments | 5 | 61 |
| Posts per week | 2.53 | 0.82 |
Median values from 1,020 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @sportmax's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @sportmax: (535 avg likes + 5 avg comments) ÷ 377,188 followers × 100 ≈ 0.14%.
Frequently asked questions about @sportmax
How many followers does @sportmax have?
@sportmax has 377,188 followers on Instagram (377.2K) as of Jul 9, 2026.
What is @sportmax's engagement rate?
@sportmax's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.88%) for Fashion accounts with 100K–1M followers in the InstME index.
How many likes does @sportmax average per post?
Posts by @sportmax average 535 likes and 5 comments.
How often does @sportmax post on Instagram?
@sportmax posts about 3 times per week on average.
Is @sportmax a business or creator account?
@sportmax is registered as a business account on Instagram and is verified.
