Organic Oatmilk Creamer. We believe in growing a plant-based food system that doesn’t milk resources. This is how we roll (our oats).
Outreach This Creator For FreeFollowers
9.6K
Following
134
Total Posts
Engagement Rate
6.73%
Avg Likes
636
Avg Comments
SOWN ® is a Food brand. The account has built 9.6K followers on Instagram. The account has published 275 posts, currently around 2 posts a week. Posts average 636 likes and 11 comments, an engagement rate of 6.73%.
Sownplantbased has built an audience of 9.6K followers on Instagram over 275 posts as a Food account.
Among 4,339 Food accounts with 1K–10K followers in the InstME index, Sownplantbased's 6.73% engagement rate comes in above the median of 2.81%.
The comment-to-like ratio works out to one comment per 57 likes, pointing to a healthy amount of conversation.
Sownplantbased maintains a rhythm of about one post per week.
Sownplantbased's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$250
Based on 9.6K followers and a 6.73% engagement rate, a single sponsored post by Sownplantbased is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sownplantbased | Cohort median |
|---|---|---|
| Engagement rate | 6.73% | 2.81% |
| Average likes | 636 | 86 |
| Average comments | 11 | 6 |
| Posts per week | 1.74 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
SOWN ® is a food brand on Instagram, with 9.6K followers.
SOWN ® posts on Instagram as @sownplantbased.
SOWN ® has 9,603 followers on Instagram (9.6K) as of Jul 16, 2026.
SOWN ®'s engagement rate is 6.73%, calculated from average likes and comments per post relative to followers. That is above the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by SOWN ® average 636 likes and 11 comments.
SOWN ® posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of SOWN ®'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
SOWN ® is registered as a business account on Instagram.
SOWN ® is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 275 posts.
275
11
Posts / Week
1.74
Growth Score
100 / 100
ER Rank
Top 37%
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.21%
A sponsored post from SOWN ® is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
