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Southern Lord Recordings runs a Music brand account with 91.3K followers on Instagram. The account has published 2,431 posts, currently less than one post a week. Engagement runs at 1.07%, or about 954 likes and 24 comments per post.
Southernlordrecords is a Music account on Instagram with 91.3K followers and 2,431 published posts.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Southernlordrecords posts a 1.07% engagement rate that is below the median of 2.47%.
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
With 91.3K followers but only 895 accounts followed back, Southernlordrecords shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 91.3K followers and a 1.07% engagement rate, a single sponsored post by Southernlordrecords is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Southernlordrecords | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 2.47% |
| Average likes | 954 | 535 |
| Average comments | 24 | 35 |
| Posts per week | 0.63 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
Southern Lord Recordings is a music brand on Instagram, with 91.3K followers.
Southern Lord Recordings posts on Instagram as @southernlordrecords.
Southern Lord Recordings has 91,252 followers on Instagram (91.3K) as of Sep 4, 2026.
Southern Lord Recordings's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Southern Lord Recordings average 954 likes and 24 comments.
Southern Lord Recordings posts less than once a week on average.
Southern Lord Recordings is registered as a business account on Instagram.
Total Posts
2,431
Avg Comments
24
Engagement
1.92%
Southern Lord Recordings is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,431 posts.
A sponsored post from Southern Lord Recordings is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
