Celebrating the best of Southern life. Link in profile👇
Outreach This Creator For FreeFollowers
2.5M
Following
917
Total Posts
Engagement Rate
0.17%
Avg Likes
3,964
Avg Comments
Southern Living is a verified business account, with 2.5M followers on Instagram. The account has published 14,901 posts, currently around 27 posts a week. Typical posts draw 3,964 likes and 185 comments, putting engagement at 0.17%.
Southernlivingmag's Instagram presence spans 14,901 posts and 2.5M followers, profiling it as a business account.
Southernlivingmag's posts draw around 3,964 likes and 185 comments each, close to one interaction for every 601 followers.
For roughly every 21 likes there is one comment, a healthy amount of conversation.
Southernlivingmag's recent cadence works out to about 27 posts per week, more than one per day.
InstME's checks rate Southernlivingmag's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Southernlivingmag follows only 917 accounts while being followed by 2.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,700–$16,000
Based on 2.5M followers and a 0.17% engagement rate, a single sponsored post by Southernlivingmag is worth an estimated $8,700–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Southernlivingmag | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 3,964 | 25,711 |
| Average comments | 185 | 376 |
| Posts per week | 27.36 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Southern Living is a verified Instagram brand on Instagram, with 2.5M followers.
Southern Living posts on Instagram as @southernlivingmag.
Southern Living has 2,493,487 followers on Instagram (2.5M) as of Apr 27, 2026.
Southern Living's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Southern Living average 3,964 likes and 185 comments.
Southern Living posts about 27 times per week on average.
InstME's audience-quality analysis estimates about 0% of Southern Living's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Southern Living is registered as a business account on Instagram and is verified.
Yes. Southern Living carries the blue verified badge on Instagram.
14,901
185
Posts / Week
27.36
Growth Score
3.4 / 100
Audience Score
100 / 100
Engagement
1.54%
A sponsored post from Southern Living is estimated at $8,700 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
