I DECIDE WHEN ITS HALLOWEEN
Outreach This Creator For FreeOn Instagram, Sour Patch Kids is a verified business account with an audience of 1.1M. Sour Patch Kids has shared 1,160 posts to date, currently around 3 posts a week. Engagement runs at 5.62%, or about 57,763 likes and 2,062 comments per post.
Tracked in the InstME index, Sourpatchkids is a business account with 1.1M followers and a back catalogue of 1,160 posts.
Typical engagement for Sourpatchkids runs to 57,763 likes and 2,062 comments a post, one interaction per 18 followers.
The audience comments once per 28 likes on average, a healthy amount of conversation.
Sourpatchkids's recent cadence works out to about 3 posts per week.
Sourpatchkids keeps its following list short (186) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$28,000
Based on 1.1M followers and a 5.62% engagement rate, a single sponsored post by Sourpatchkids is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sourpatchkids | Cohort median |
|---|---|---|
| Engagement rate | 5.62% | 1.02% |
| Average likes | 57,763 | 25,711 |
| Average comments | 2,062 | 376 |
| Posts per week | 3.2 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sour Patch Kids is a verified Instagram brand on Instagram, with 1.1M followers.
Sour Patch Kids posts on Instagram as @sourpatchkids.
Sour Patch Kids has 1,064,075 followers on Instagram (1.1M) as of Jul 15, 2026.
Sour Patch Kids's engagement rate is 5.62%, calculated from average likes and comments per post relative to followers.
Posts by Sour Patch Kids average 57,763 likes and 2,062 comments.
Sour Patch Kids posts about 3 times per week on average.
Sour Patch Kids is registered as a business account on Instagram and is verified.
Yes. Sour Patch Kids carries the blue verified badge on Instagram.
A sponsored post from Sour Patch Kids is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,160
Avg Comments
2,062
Engagement
7.45%
