Australia's best music merchandise company 🎶💛🎶
Followers
16.4K
Following
1.4K
Total Posts
Engagement Rate
0.61%
Avg Likes
97
Avg Comments
soundmerch runs a verified Music brand account based in Australia with 16.4K followers on Instagram. The account has published 1,240 posts, currently around 1 post a week. Posts average 97 likes and 3 comments, an engagement rate of 0.61%.
Sound_merch is a Music account on Instagram with 16.4K followers and 1,240 published posts.
Compared with 17,051 other Music accounts with 10K–100K followers in the InstME index, Sound_merch's 0.61% engagement rate is in the bottom quarter (median: 2.47%).
Roughly one in 39 likes comes with a comment, a healthy amount of conversation.
Sound_merch's output runs to about one post per week.
Estimated sponsored-post value
$57–$110
Based on 16.4K followers and a 0.61% engagement rate, a single sponsored post by Sound_merch is worth an estimated $57–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Sound_merch | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 2.47% |
| Average likes | 97 | 535 |
| Average comments | 3 | 35 |
| Posts per week | 1.27 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sound_merch | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.48% |
| Average likes | 97 | 342 |
| Average comments | 3 | 21 |
| Posts per week | 1.27 | 0.8 |
Median values from 114 Music accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
soundmerch is a verified music brand based in Australia on Instagram, with 16.4K followers.
soundmerch posts on Instagram as @sound_merch.
soundmerch has 16,403 followers on Instagram (16.4K) as of Jul 14, 2026.
soundmerch's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by soundmerch average 97 likes and 3 comments.
soundmerch posts about 1 time per week on average.
soundmerch is registered as a business account on Instagram and is verified.
soundmerch is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,240 posts.
soundmerch's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,240
3
Posts / Week
1.27
Growth Score
12.2 / 100
Follower Ratio
11.8×
Engagement
42.31%
Yes. soundmerch carries the blue verified badge on Instagram.
A sponsored post from soundmerch is estimated at $57 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
