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Outreach This Creator For FreeSoumah Wines | Yarra Valley Winery is a Food brand on Instagram based in Australia, tracked in the InstME index with 10.4K followers. Soumah Wines | Yarra Valley Winery has shared 2,450 posts to date, currently less than one post a week. Engagement runs at 0.5%, or about 50 likes and 2 comments per post.
Soumahwines is a Food account on Instagram with 10.4K followers and 2,450 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Soumahwines posts a 0.5% engagement rate that is below the median of 0.75%.
Roughly one in 26 likes comes with a comment, a healthy amount of conversation.
Soumahwines's output runs to less than one post per week.
On audience quality, Soumahwines lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$36–$68
Based on 10.4K followers and a 0.5% engagement rate, a single sponsored post by Soumahwines is worth an estimated $36–$68. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Soumahwines | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.75% |
| Average likes | 50 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 0.09 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Soumahwines | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.46% |
| Average likes | 50 | 85 |
| Average comments | 2 | 4 |
| Posts per week | 0.09 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Soumah Wines | Yarra Valley Winery is a food brand based in Australia on Instagram, with 10.4K followers.
Soumah Wines | Yarra Valley Winery posts on Instagram as @soumahwines.
Soumah Wines | Yarra Valley Winery has 10,417 followers on Instagram (10.4K) as of Jul 10, 2026.
Soumah Wines | Yarra Valley Winery's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Soumah Wines | Yarra Valley Winery average 50 likes and 2 comments.
Soumah Wines | Yarra Valley Winery posts less than once a week on average.
Total Posts
2,450
Avg Comments
2
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
5.61%
InstME's audience-quality analysis estimates about 5% of Soumah Wines | Yarra Valley Winery's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Soumah Wines | Yarra Valley Winery is registered as a business account on Instagram.
Soumah Wines | Yarra Valley Winery is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,450 posts.
Soumah Wines | Yarra Valley Winery's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Soumah Wines | Yarra Valley Winery is estimated at $36 to $68. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
