The official Instagram account of @Sothebys Wine & Spirits. Named the Best Auction House of the Year at The Drinks Business Asian Awards 2024.
Followers
38.9K
Following
278
Total Posts
Engagement Rate
0.78%
Avg Likes
298
Avg Comments
Reaching 38.9K followers on Instagram, Sotheby's Wine & Spirits is a verified Business brand. To date Sotheby's Wine & Spirits has posted 775 times, currently around 3 posts a week. Posts average 298 likes and 7 comments, an engagement rate of 0.78%.
Sothebyswine operates a Business account on Instagram, pairing 38.9K followers with 775 posts.
Sothebyswine records a 0.78% engagement rate, below the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 46 to one, indicating a healthy amount of conversation.
Video posts from Sothebyswine average 2.8K views.
Over recent weeks, Sothebyswine has published about 3 posts per week.
InstME estimates 0% of Sothebyswine's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Sothebyswine keeps its following list short (278) relative to 38.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$250
Based on 38.9K followers and a 0.78% engagement rate, a single sponsored post by Sothebyswine is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sothebyswine | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.46% |
| Average likes | 298 | 334 |
| Average comments | 7 | 22 |
| Posts per week | 2.82 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Sotheby's Wine & Spirits is a verified business brand on Instagram, with 38.9K followers.
Sotheby's Wine & Spirits posts on Instagram as @sothebyswine.
Sotheby's Wine & Spirits has 38,903 followers on Instagram (38.9K) as of Apr 8, 2026.
Sotheby's Wine & Spirits's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Sotheby's Wine & Spirits average 298 likes and 7 comments.
Sotheby's Wine & Spirits posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Sotheby's Wine & Spirits's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sotheby's Wine & Spirits is registered as a business account on Instagram and is verified.
775
7
Avg Views
2,807
Posts / Week
2.82
Growth Score
15.6 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.46%
Sotheby's Wine & Spirits is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 775 posts.
Yes. Sotheby's Wine & Spirits carries the blue verified badge on Instagram.
A sponsored post from Sotheby's Wine & Spirits is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
