🎓 The Graduate School of Art and Its Markets. Founded by @Sothebys London • New York • Online
Outreach This Creator For FreeFollowers
253.7K
Following
2.2K
Total Posts
Engagement Rate
0.1%
Avg Likes
242
Avg Comments
Reaching 253.7K followers on Instagram, Sotheby's Institute of Art is an Art brand based in United States. Content spans art and education. To date Sotheby's Institute of Art has posted 2,961 times, currently around 5 posts a week. Engagement runs at 0.1%, or about 242 likes and 7 comments per post.
Sothebysinstitute's Instagram presence spans 2,961 posts and 253.7K followers, profiling it as an Art account.
For Art accounts with 100K–1M followers, Sothebysinstitute's 0.1% engagement rate is in the bottom quarter (median: 1.6%), a read from 4,972 accounts in the InstME index.
At one comment per 36 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Sothebysinstitute has published about 5 posts per week.
InstME's audience-quality checks score Sothebysinstitute at 58/100, with an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Sothebysinstitute follows only 2,157 accounts while being followed by 253.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$890–$1,600
Based on 253.7K followers and a 0.1% engagement rate, a single sponsored post by Sothebysinstitute is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sothebysinstitute | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.6% |
| Average likes | 242 | 3,958 |
| Average comments | 7 | 91 |
| Posts per week | 5.3 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sothebysinstitute | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.93% |
| Average likes | 242 | 2,119 |
| Average comments | 7 | 66 |
| Posts per week | 5.3 | 0.57 |
Median values from 605 Art accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Sotheby's Institute of Art is a art brand based in United States on Instagram, with 253.7K followers.
Sotheby's Institute of Art posts on Instagram as @sothebysinstitute.
Sotheby's Institute of Art has 253,733 followers on Instagram (253.7K) as of Aug 29, 2026.
Sotheby's Institute of Art's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers in the InstME index.
Posts by Sotheby's Institute of Art average 242 likes and 7 comments.
Sotheby's Institute of Art posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 35% of Sotheby's Institute of Art's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Sotheby's Institute of Art is registered as a business account on Instagram.
2,961
7
Posts / Week
5.3
Growth Score
2 / 100
Last Post
2 days ago
More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Education
Engagement
8.87%
Sotheby's Institute of Art is categorized as an art and education account in the InstME index, based on the profile's bio and Instagram category across 2,961 posts.
Sotheby's Institute of Art's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sotheby's Institute of Art is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
