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Sony Podcasts is a verified Home & DIY brand, with 24.4K followers on Instagram. Sony Podcasts has shared 1,343 posts to date, currently around 5 posts a week. Posts average 5,947 likes and 52 comments, an engagement rate of 24.62%.
On Instagram, Sonypodcasts runs a Home & DIY account that has published 1,343 posts and gathered 24.4K followers.
For Home & DIY accounts with 10K–100K followers, Sonypodcasts's 24.62% engagement rate is in the top quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
At one comment per 114 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Sonypodcasts has published about 5 posts per week.
Sonypodcasts follows only 154 accounts while being followed by 24.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$340–$630
Based on 24.4K followers and a 24.62% engagement rate, a single sponsored post by Sonypodcasts is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Sonypodcasts | Cohort median |
|---|---|---|
| Engagement rate | 24.62% | 0.75% |
| Average likes | 5,947 | 200 |
| Average comments | 52 | 9 |
| Posts per week | 5.29 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Sony Podcasts is a verified home & diy brand on Instagram, with 24.4K followers.
Sony Podcasts posts on Instagram as @sonypodcasts.
Sony Podcasts has 24,367 followers on Instagram (24.4K) as of Jul 11, 2026.
Sony Podcasts's engagement rate is 24.62%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Sony Podcasts average 5,947 likes and 52 comments.
Sony Podcasts posts about 5 times per week on average.
Sony Podcasts is registered as a business account on Instagram and is verified.
Sony Podcasts is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,343 posts.
Yes. Sony Podcasts carries the blue verified badge on Instagram.
Total Posts
1,343
Avg Comments
52
71.9K
Engagement
0.89%
A sponsored post from Sony Podcasts is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
