A Brand New Day starts now. Spider-Man: Brand New Day - exclusively in theatres July 31.
Followers
4.7M
Following
718
Total Posts
Engagement Rate
14.32%
Avg Likes
672,178
Avg Comments
Sony Pictures is a verified Movie/television studio brand based in United States, with 4.7M followers on Instagram. Sony Pictures has shared 11,104 posts to date, currently around 5 posts a week. Typical posts draw 672,178 likes and 7,239 comments, putting engagement at 14.32%.
Tracked in the InstME index, Sonypictures is a Movie/television studio account with 4.7M followers and a back catalogue of 11,104 posts.
Typical engagement for Sonypictures runs to 672,178 likes and 7,239 comments a post, one interaction per 7 followers.
The audience comments once per 93 likes on average, an audience that mostly engages through likes.
On average Sonypictures's video content earns 2.5M views, roughly 52% of the follower base per post.
In recent weeks Sonypictures has kept to about 5 posts per week.
Sonypictures keeps its following list short (718) relative to 4.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$66,000–$120,000
Based on 4.7M followers and a 14.32% engagement rate, a single sponsored post by Sonypictures is worth an estimated $66,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Movie/television studio
| Metric | Sonypictures | Cohort median |
|---|---|---|
| Engagement rate | 14.32% | 1.02% |
| Average likes | 672,178 | 25,711 |
| Average comments | 7,239 | 376 |
| Posts per week | 5.11 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonypictures | Cohort median |
|---|---|---|
| Engagement rate | 14.32% | 0.81% |
| Average likes | 672,178 | 19,158 |
| Average comments | 7,239 | 344 |
| Posts per week | 5.11 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Sony Pictures is a verified movie/television studio brand based in United States on Instagram, with 4.7M followers.
Sony Pictures posts on Instagram as @sonypictures.
Sony Pictures has 4,745,395 followers on Instagram (4.7M) as of Apr 5, 2026.
Sony Pictures's engagement rate is 14.32%, calculated from average likes and comments per post relative to followers.
Posts by Sony Pictures average 672,178 likes and 7,239 comments.
Sony Pictures posts about 5 times per week on average.
Sony Pictures is registered as a business account on Instagram and is verified.
Sony Pictures is categorized as a movie/television studio account in the InstME index, based on the profile's bio and Instagram category across 11,104 posts.
Sony Pictures's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,104
7,239
Avg Views
2,452,611
Posts / Week
5.11
Growth Score
100 / 100
3.9M
Engagement
0.66%
Yes. Sony Pictures carries the blue verified badge on Instagram.
A sponsored post from Sony Pictures is estimated at $66,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
