Sony Music Publishing | BNLX runs a verified Music brand account based in Netherlands with 5.6K followers on Instagram. Its posts sit across music and home & diy. The account has published 1,482 posts, currently around 3 posts a week. Typical posts draw 3 likes and 2 comments, putting engagement at 0.09%.
Sonymusicpubbnlx has built an audience of 5.6K followers on Instagram over 1,482 posts as a Music account.
Among 33,328 Music accounts with 1K–10K followers in the InstME index, Sonymusicpubbnlx's 0.09% engagement rate comes in in the bottom quarter (median: 5.45%).
Recent posting activity averages about 3 posts per week.
Sonymusicpubbnlx comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$20–$37
Based on 5.6K followers and a 0.09% engagement rate, a single sponsored post by Sonymusicpubbnlx is worth an estimated $20–$37. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sonymusicpubbnlx | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 5.45% |
| Average likes | 3 | 136 |
| Average comments | 2 | 15 |
| Posts per week | 2.89 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonymusicpubbnlx | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 6.02% |
| Average likes | 3 | 146 |
| Average comments | 2 | 19 |
| Posts per week | 2.89 | 0.25 |
Median values from 129 Music accounts in Netherlands with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Sony Music Publishing | BNLX is a verified music brand based in Netherlands on Instagram, with 5.6K followers.
Sony Music Publishing | BNLX posts on Instagram as @sonymusicpubbnlx.
Sony Music Publishing | BNLX has 5,624 followers on Instagram (5.6K) as of Aug 27, 2026.
Sony Music Publishing | BNLX's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Sony Music Publishing | BNLX average 3 likes and 2 comments.
Sony Music Publishing | BNLX posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Sony Music Publishing | BNLX's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Sony Music Publishing | BNLX is registered as a business account on Instagram and is verified.
Total Posts
1,482
Avg Comments
2
More men than women · mostly 16–30
Typical for Music creators in Netherlands, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Home & DIY
Engagement
1.53%
Sony Music Publishing | BNLX is categorized as a music and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,482 posts.
Sony Music Publishing | BNLX's profile places the account in Netherlands. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony Music Publishing | BNLX carries the blue verified badge on Instagram.
A sponsored post from Sony Music Publishing | BNLX is estimated at $20 to $37. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
