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63.9K
Following
1.3K
Total Posts
Engagement Rate
1.28%
Avg Likes
803
Avg Comments
On Instagram, Sony Music Portugal is a verified Music brand based in Portugal with an audience of 63.9K. Its posts sit across music and art. To date Sony Music Portugal has posted 7,291 times, currently around 20 posts a week. Posts average 803 likes and 14 comments, an engagement rate of 1.28%.
Sonymusicpt shows up in the InstME index as a Music account, 63.9K followers, 7,291 posts.
Sonymusicpt has an engagement rate of 1.28%, which is below the median of 2.47% for Music accounts with 10K–100K followers, based on 17,051 accounts in the InstME index.
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
Sonymusicpt's recent cadence works out to about 20 posts per week, more than one per day.
Estimated sponsored-post value
$290–$530
Based on 63.9K followers and a 1.28% engagement rate, a single sponsored post by Sonymusicpt is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Sonymusicpt | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 2.47% |
| Average likes | 803 | 535 |
| Average comments | 14 | 35 |
| Posts per week | 19.92 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonymusicpt | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 2.39% |
| Average likes | 803 | 600 |
| Average comments | 14 | 29 |
| Posts per week | 19.92 | 0.57 |
Median values from 36 Music accounts in Portugal with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Sony Music Portugal is a verified music brand based in Portugal on Instagram, with 63.9K followers.
Sony Music Portugal posts on Instagram as @sonymusicpt.
Sony Music Portugal has 63,874 followers on Instagram (63.9K) as of Jul 9, 2026.
Sony Music Portugal's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Sony Music Portugal average 803 likes and 14 comments.
Sony Music Portugal posts about 20 times per week on average.
Sony Music Portugal is registered as a business account on Instagram and is verified.
Sony Music Portugal is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 7,291 posts.
7,291
14
Posts / Week
19.92
Growth Score
25.6 / 100
Follower Ratio
49.5×
Engagement
7.1%
Sony Music Portugal's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony Music Portugal carries the blue verified badge on Instagram.
A sponsored post from Sony Music Portugal is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
