The official Instagram account of Sony Music Africa. We make and believe in music...
Outreach This Creator For FreeFollowers
150.1K
Following
1.3K
Total Posts
Engagement Rate
7.95%
Avg Likes
11,630
Avg Comments
Sonymusicafrica is a verified Music brand based in South Africa, with 150.1K followers on Instagram. To date Sonymusicafrica has posted 6,698 times, currently around 1 post a week. Engagement runs at 7.95%, or about 11,630 likes and 310 comments per post.
With 150.1K followers across 6,698 posts, Sonymusicafrica is one of the Music accounts tracked in the InstME index.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Sonymusicafrica's 7.95% engagement rate lands in the top quarter (median: 1.76%).
Followers leave about one comment for every 38 likes, a healthy amount of conversation.
Sonymusicafrica currently publishes about one post per week.
Sonymusicafrica keeps its following list short (1,280) relative to 150.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$3,900
Based on 150.1K followers and a 7.95% engagement rate, a single sponsored post by Sonymusicafrica is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Sonymusicafrica | Cohort median |
|---|---|---|
| Engagement rate | 7.95% | 1.76% |
| Average likes | 11,630 | 4,115 |
| Average comments | 310 | 114 |
| Posts per week | 1.02 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonymusicafrica | Cohort median |
|---|---|---|
| Engagement rate | 7.95% | 1.31% |
| Average likes | 11,630 | 3,242 |
| Average comments | 310 | 72 |
| Posts per week | 1.02 | 0.79 |
Median values from 32 Music accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sonymusicafrica is a verified music brand based in South Africa on Instagram, with 150.1K followers.
Sonymusicafrica has 150,097 followers on Instagram (150.1K) as of Jul 15, 2026.
Sonymusicafrica's engagement rate is 7.95%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Sonymusicafrica average 11,630 likes and 310 comments.
Sonymusicafrica posts about 1 time per week on average.
Sonymusicafrica is registered as a business account on Instagram and is verified.
Sonymusicafrica is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 6,698 posts.
Sonymusicafrica's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,698
310
Posts / Week
1.02
Growth Score
100 / 100
Follower Ratio
117.3×
Engagement
1.29%
Yes. Sonymusicafrica carries the blue verified badge on Instagram.
A sponsored post from Sonymusicafrica is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
