New music, exclusive content & more from Sony Music Entertainment’s diverse roster of artists 🎵
Outreach This Creator For FreeFollowers
865.1K
Following
910
Total Posts
Engagement Rate
1.1%
Avg Likes
9,370
Avg Comments
Reaching 865.1K followers on Instagram, Sony Music is a verified Music brand based in United States. The account posts mainly around music and art topics. To date Sony Music has posted 6,168 times, currently less than one post a week. Typical posts draw 9,370 likes and 181 comments, putting engagement at 1.1%.
Sonymusic shows up in the InstME index as a Music account, 865.1K followers, 6,168 posts.
For Music accounts with 100K–1M followers, Sonymusic's 1.1% engagement rate is below the median of 1.76%, a read from 4,576 accounts in the InstME index.
Followers leave about one comment for every 52 likes, a healthy amount of conversation.
Sonymusic keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Sonymusic at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Sonymusic follows only 910 accounts while being followed by 865.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,300–$6,200
Based on 865.1K followers and a 1.1% engagement rate, a single sponsored post by Sonymusic is worth an estimated $3,300–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sonymusic | Cohort median |
|---|---|---|
| Engagement rate | 1.1% | 1.76% |
| Average likes | 9,370 | 4,115 |
| Average comments | 181 | 114 |
| Posts per week | 0.6 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonymusic | Cohort median |
|---|---|---|
| Engagement rate | 1.1% | 1.36% |
| Average likes | 9,370 | 3,293 |
| Average comments | 181 | 111 |
| Posts per week | 0.6 | 0.56 |
Median values from 435 Music accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Sony Music is a verified music brand based in United States on Instagram, with 865.1K followers.
Sony Music posts on Instagram as @sonymusic.
Sony Music has 865,094 followers on Instagram (865.1K) as of Jul 10, 2026.
Sony Music's engagement rate is 1.1%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Sony Music average 9,370 likes and 181 comments.
Sony Music posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sony Music's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sony Music is registered as a business account on Instagram and is verified.
Sony Music is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 6,168 posts.
6,168
181
Posts / Week
0.6
Growth Score
22 / 100
ER Rank
46th
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
0.07%
Sony Music's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony Music carries the blue verified badge on Instagram.
A sponsored post from Sony Music is estimated at $3,300 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
