An Entity that Translates Vibrations of the Vacuum into Frequencies of Music. @labelibelievemusic Management:
Sonu Nigam is a verified Music creator, with 3.5M followers on Instagram. The account has published 4,334 posts, currently around 36 posts a week. Posts average 3,006 likes and 69 comments, an engagement rate of 0.09%.
Sonunigamofficial shows up in the InstME index as a Music account, 3.5M followers, 4,334 posts.
Sonunigamofficial has an engagement rate of 0.09%, which is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
The like-to-comment split is roughly 44 to one, indicating a healthy amount of conversation.
In recent weeks Sonunigamofficial has kept to about 36 posts per week, more than one per day.
Sonunigamofficial follows only 421 accounts while being followed by 3.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.5M followers and a 0.09% engagement rate, a single sponsored post by Sonunigamofficial is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Sonunigamofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.04% |
| Average likes | 3,006 | 25,754 |
| Average comments | 69 | 441 |
| Posts per week | 35.79 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Sonu Nigam is a verified music creator on Instagram, with 3.5M followers.
Sonu Nigam posts on Instagram as @sonunigamofficial.
Sonu Nigam has 3,451,340 followers on Instagram (3.5M) as of Sep 5, 2026.
Sonu Nigam's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Sonu Nigam average 3,006 likes and 69 comments.
Sonu Nigam posts about 36 times per week on average.
Sonu Nigam is registered as a creator account on Instagram and is verified.
Sonu Nigam is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 4,334 posts.
Yes. Sonu Nigam carries the blue verified badge on Instagram.
Total Posts
4,334
Avg Comments
69
Engagement
1.36%
A sponsored post from Sonu Nigam is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
