SONOFF | Smarter Home, Smarter Life🙌💡 👇Explore now!
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125.8K
Following
683
Total Posts
Engagement Rate
0.62%
Avg Likes
772
Avg Comments
SONOFF is a Travel brand. The account has built 125.8K followers on Instagram. The account posts mainly around travel and home & diy topics. To date SONOFF has posted 3,737 times, currently less than one post a week. Engagement runs at 0.62%, or about 772 likes and 10 comments per post.
Sonoff_global is a Travel account whose 3,737 posts have grown a following of 125.8K on Instagram.
Benchmarked against 977 Travel accounts with 100K–1M followers, Sonoff_global posts a 0.62% engagement rate that is below the median of 0.92%.
Followers weigh in with a comment about every 78 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 125.8K followers but only 683 accounts followed back, Sonoff_global shows the ratio of a well-established account.
Estimated sponsored-post value
$440–$820
Based on 125.8K followers and a 0.62% engagement rate, a single sponsored post by Sonoff_global is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Home & DIY
| Metric | Sonoff_global | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.92% |
| Average likes | 772 | 1,974 |
| Average comments | 10 | 53 |
| Posts per week | 0.42 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
SONOFF is a travel brand on Instagram, with 125.8K followers.
SONOFF posts on Instagram as @sonoff_global.
SONOFF has 125,847 followers on Instagram (125.8K) as of Aug 12, 2026.
SONOFF's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by SONOFF average 772 likes and 10 comments.
SONOFF posts less than once a week on average.
SONOFF is registered as a business account on Instagram.
SONOFF is categorized as a travel and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,737 posts.
A sponsored post from SONOFF is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,737
10
Posts / Week
0.42
Growth Score
12.4 / 100
Last Post
10 days ago
Engagement
0.11%