As a long standing member of the Off-Broadway community, SoHo Playhouse has housed thousands of artists and shows that you know and love.
Outreach This Creator For FreeSoHo Playhouse is an Art brand. The account has built 14.7K followers on Instagram. Content spans art and music. The account has published 2,080 posts, currently around 13 posts a week. Engagement runs at 2.46%, or about 354 likes and 8 comments per post.
The Art account Sohoplayhousenyc has posted 2,080 times on Instagram and drawn 14.7K followers.
Among 16,888 Art accounts with 10K–100K followers in the InstME index, Sohoplayhousenyc's 2.46% engagement rate comes in above the median of 1.88%.
Followers weigh in with a comment about every 47 likes, a healthy amount of conversation.
Sohoplayhousenyc maintains a rhythm of about 13 posts per week, more than one per day.
Sohoplayhousenyc's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$230
Based on 14.7K followers and a 2.46% engagement rate, a single sponsored post by Sohoplayhousenyc is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sohoplayhousenyc | Cohort median |
|---|---|---|
| Engagement rate | 2.46% | 1.88% |
| Average likes | 354 | 419 |
| Average comments | 8 | 25 |
| Posts per week | 13.08 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
SoHo Playhouse is a art brand on Instagram, with 14.7K followers.
SoHo Playhouse posts on Instagram as @sohoplayhousenyc.
SoHo Playhouse has 14,682 followers on Instagram (14.7K) as of Jul 16, 2026.
SoHo Playhouse's engagement rate is 2.46%, calculated from average likes and comments per post relative to followers. That is above the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by SoHo Playhouse average 354 likes and 8 comments.
SoHo Playhouse posts about 13 times per week on average.
InstME's audience-quality analysis estimates about 5% of SoHo Playhouse's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
2,080
Avg Comments
8
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
Engagement
8.69%
SoHo Playhouse is registered as a business account on Instagram.
SoHo Playhouse is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 2,080 posts.
A sponsored post from SoHo Playhouse is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
