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22.6K
Following
110
Total Posts
Engagement Rate
0.41%
Avg Likes
90
Avg Comments
Softplan is a business account based in Brazil. The account has built 22.6K followers on Instagram. Softplan has shared 1,113 posts to date, currently less than one post a week. Typical posts draw 90 likes and 3 comments, putting engagement at 0.41%.
Softplan is a business account on Instagram with 22.6K followers and 1,113 published posts.
Softplan averages 90 likes and 3 comments per post, roughly one interaction for every 244 of its followers.
Roughly one in 36 likes comes with a comment, a healthy amount of conversation.
Video content from Softplan draws about 4.2K views.
Softplan's output runs to less than one post per week.
With 22.6K followers but only 110 accounts followed back, Softplan shows the ratio of a well-established account.
Estimated sponsored-post value
$79–$150
Based on 22.6K followers and a 0.41% engagement rate, a single sponsored post by Softplan is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Softplan | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.45% |
| Average likes | 90 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Softplan | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.18% |
| Average likes | 90 | 266 |
| Average comments | 3 | 24 |
| Posts per week | 0.27 | 0.5 |
Median values from 1,876 accounts in Brazil with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
Softplan is a Instagram brand based in Brazil on Instagram, with 22.6K followers.
Softplan has 22,585 followers on Instagram (22.6K) as of Aug 8, 2026.
Softplan's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers.
Posts by Softplan average 90 likes and 3 comments.
Softplan posts less than once a week on average.
Softplan is registered as a business account on Instagram.
Softplan's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Softplan is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,113
3
Avg Views
4,158
Posts / Week
0.27
Growth Score
8.2 / 100
Engagement
0.38%