riotgaze 🖤🤍
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59.8K
Following
658
Total Posts
Engagement Rate
1.81%
Avg Likes
1,065
Avg Comments
Softcult runs a verified Music brand account with 59.8K followers on Instagram. The account has published 1,257 posts, currently less than one post a week. Typical posts draw 1,065 likes and 19 comments, putting engagement at 1.81%.
Softcultband has built an audience of 59.8K followers on Instagram over 1,257 posts as a Music account.
Softcultband's 1.81% engagement rate is below the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Comments arrive at about one per 57 likes, a sign of a healthy amount of conversation.
Softcultband's output runs to less than one post per week.
Estimated sponsored-post value
$380–$700
Based on 59.8K followers and a 1.81% engagement rate, a single sponsored post by Softcultband is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Softcultband | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 2.47% |
| Average likes | 1,065 | 535 |
| Average comments | 19 | 35 |
| Posts per week | 0.28 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Softcult is a verified music brand on Instagram, with 59.8K followers.
Softcult posts on Instagram as @softcultband.
Softcult has 59,820 followers on Instagram (59.8K) as of Jul 13, 2026.
Softcult's engagement rate is 1.81%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Softcult average 1,065 likes and 19 comments.
Softcult posts less than once a week on average.
Softcult is registered as a business account on Instagram and is verified.
Softcult is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,257 posts.
Yes. Softcult carries the blue verified badge on Instagram.
1,257
19
Posts / Week
0.28
Growth Score
36.2 / 100
Follower Ratio
90.9×
Engagement
10.99%
A sponsored post from Softcult is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
