🗽 NYC’s Home of World Music & Hip Hop Since 1982 📍204 Varick St. New York ↓ 𝘶𝘱𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘷𝘦𝘯𝘵𝘴 ↓
Outreach This Creator For FreeFollowers
136.3K
Following
2.8K
Total Posts
Engagement Rate
0.13%
Avg Likes
175
Avg Comments
SOB’s is a verified Music creator on Instagram based in United States, tracked in the InstME index with 136.3K followers. The account posts mainly around music and home & diy topics. SOB’s has shared 7,524 posts to date, currently around 2 posts a week. Typical posts draw 175 likes and 9 comments, putting engagement at 0.13%.
As a Music account, Sobsnyc reaches 136.3K followers on Instagram across 7,524 published posts.
Sobsnyc's 0.13% engagement rate is in the bottom quarter (median: 1.76%) among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
One comment lands for every 21 likes, which reads as a healthy amount of conversation.
Sobsnyc maintains a rhythm of about 2 posts per week.
Estimated sponsored-post value
$480–$890
Based on 136.3K followers and a 0.13% engagement rate, a single sponsored post by Sobsnyc is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Home & DIY
| Metric | Sobsnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.76% |
| Average likes | 175 | 4,115 |
| Average comments | 9 | 114 |
| Posts per week | 2.47 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sobsnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.36% |
| Average likes | 175 | 3,293 |
| Average comments | 9 | 111 |
| Posts per week | 2.47 | 0.56 |
Median values from 435 Music accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
SOB’s is a verified music creator based in United States on Instagram, with 136.3K followers.
SOB’s posts on Instagram as @sobsnyc.
SOB’s has 136,336 followers on Instagram (136.3K) as of Jul 9, 2026.
SOB’s's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by SOB’s average 175 likes and 9 comments.
SOB’s posts about 2 times per week on average.
SOB’s is registered as a creator account on Instagram and is verified.
SOB’s is categorized as a music and home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,524 posts.
SOB’s's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,524
9
Posts / Week
2.47
Growth Score
2.6 / 100
Follower Ratio
49.2×
Engagement
0.18%
Yes. SOB’s carries the blue verified badge on Instagram.
A sponsored post from SOB’s is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
