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Reaching 88.6M followers on Instagram, Snoopdogg is a verified Hip Hop & Rap brand. To date Snoopdogg has posted 69,484 times, currently around 80 posts a week. Engagement runs at 0.04%, or about 36,088 likes and 699 comments per post.
With 88.6M followers across 69,484 posts, Snoopdogg is one of the Hip Hop & Rap accounts tracked in the InstME index.
A post from Snoopdogg usually lands 36,088 likes and 699 comments, near one interaction for every 2,408 followers.
The like-to-comment split is roughly 52 to one, indicating a healthy amount of conversation.
Video posts from Snoopdogg average 242.9K views.
Snoopdogg keeps a posting cadence of about 80 posts per week, more than one per day.
Quality checks give Snoopdogg 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Snoopdogg keeps its following list short (7,564) relative to 88.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$310,000–$580,000
Based on 88.6M followers and a 0.04% engagement rate, a single sponsored post by Snoopdogg is worth an estimated $310,000–$580,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hip Hop & Rap
| Metric | Snoopdogg | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 36,088 | 25,711 |
| Average comments | 699 | 376 |
| Posts per week | 80 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Snoopdogg is a verified hip hop & rap brand on Instagram, with 88.6M followers.
Snoopdogg has 88,600,000 followers on Instagram (88.6M) as of Apr 9, 2026.
Snoopdogg's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Snoopdogg average 36,088 likes and 699 comments.
Snoopdogg posts about 80 times per week on average.
InstME's audience-quality analysis estimates about 10% of Snoopdogg's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Snoopdogg is registered as a business account on Instagram and is verified.
Snoopdogg is categorized as a hip hop & rap account in the InstME index, based on the profile's bio and Instagram category across 69,484 posts.
Yes. Snoopdogg carries the blue verified badge on Instagram.
Total Posts
69,484
Avg Comments
699
Engagement
0.79%
A sponsored post from Snoopdogg is estimated at $310,000 to $580,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
