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4.9M
Following
1.9K
Total Posts
Engagement Rate
2.23%
Avg Likes
107,048
Avg Comments
Russ runs a verified Hip Hop & Rap creator account with 4.9M followers on Instagram. To date Russ has posted 3,330 times, currently less than one post a week. Engagement runs at 2.23%, or about 107,048 likes and 1,152 comments per post.
As a Hip Hop & Rap account, Russ reaches 4.9M followers on Instagram across 3,330 published posts.
Across recent posts, Russ picks up 107,048 likes and 1,152 comments on average, one interaction per 45 followers.
The comment-to-like ratio works out to one comment per 93 likes, pointing to an audience that mostly engages through likes.
Russ's videos average 49.8K views per post.
Posting frequency for Russ sits at less than one post per week.
The account follows just 1,857 others against 4.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$38,000–$71,000
Based on 4.9M followers and a 2.23% engagement rate, a single sponsored post by Russ is worth an estimated $38,000–$71,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Hip Hop & Rap
| Metric | Russ | Cohort median |
|---|---|---|
| Engagement rate | 2.23% | 1.02% |
| Average likes | 107,048 | 25,711 |
| Average comments | 1,152 | 376 |
| Posts per week | 0.22 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Russ is a verified hip hop & rap creator on Instagram, with 4.9M followers.
Russ has 4,900,000 followers on Instagram (4.9M) as of Apr 9, 2026.
Russ's engagement rate is 2.23%, calculated from average likes and comments per post relative to followers.
Posts by Russ average 107,048 likes and 1,152 comments.
Russ posts less than once a week on average.
Russ is registered as a creator account on Instagram and is verified.
Russ is categorized as a hip hop & rap account in the InstME index, based on the profile's bio and Instagram category across 3,330 posts.
Yes. Russ carries the blue verified badge on Instagram.
A sponsored post from Russ is estimated at $38,000 to $71,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,330
1,152
Avg Views
49,772
Posts / Week
0.22
Growth Score
44.6 / 100
Engagement
0.21%
